Mixed Mode Surveying
             A Comparison of Paper-questionnaires 
                    and Web-questionnaires 


ABSTRACT:

The purpose with our thesis is to compare traditional paper 
questionnaires and Web questionnaires. A problem with mixed
mode surveys, comparing telephone interviews and web surveys, 
has been that the diverse methods have generated different 
answers.  We assumed that the same differences could appear 
when comparing paper- and web-questionnaires. To investigate 
this we have conducted a paper- and a web- questionnaire, 
involving 80 respondents. To test our collected data we have 
used a Test of Homogenity- Pearson's Chi square test (X²). 
The result of our study indicates that there are differences 
between the two methods. The most prominent finding is that 
there is a major difference between genders when answering the 
web-questionnaire. This difference was not found in the paper- 
questionnaire.      


KEYWORDS: Mixed mode, web-questionnaires, paper-questionnaires, 
          surveying, on-line research


CONTACT:  Cecilia Bäckström, Näsvägen 1B, 830 30 Lit    
          mailto:  cicci.backstrom@swipnet.se

          Christina Nilsson, Krondikesv. 36A, 831 47 Östersund
          mailto:  cicki.nilsson@swipnet.se